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  <titleInfo>
    <title>Unternehmenskommunikation</title>
    <subTitle>ein Leitfaden</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Mast, Claudia</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
    <role>
      <roleTerm type="text">Verfasser</roleTerm>
    </role>
    <role>
      <roleTerm authority="marcrelator" type="code">aut</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Huck, Simone</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <edition>4., neue und erw. Aufl</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>X, 487 S. : Ill., graph. Darst. 22 cm</extent>
  </physicalDescription>
  <note type="statement of responsibility">Claudia Mast. Mit einem Beitr. von Simone Huck-Sandhu</note>
  <note>Literaturverz. S. [451] - 479</note>
  <subject>
    <topic>Unternehmen</topic>
  </subject>
  <subject>
    <topic>Kommunikation</topic>
  </subject>
  <classification authority="">Mk</classification>
  <identifier type="isbn">978-3-8252-2308-3</identifier>
  <identifier type="isbn">978-3-8252-2308-3</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20260731222646.0</recordChangeDate>
    <recordIdentifier>0067440</recordIdentifier>
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