@book{54638,
	author = {Rogge, Hans-Jürgen},
	title = {Werbung},
	publisher = {Kiehl},
	year = {2004},
	series = {Modernes Marketing für Studium und Praxis},
	address = {Ludwigshafen (Rhein)},
	edition = {6. Aufl.},
	note = {Literaturangaben},
	url = {$uhttp://www.gbv.de/dms/hbz/toc/ht014073759.pdf$mDE-605$nBibl.ISILDE-605$qpdf/application$x2008-11-15$yInhaltsverzeichnis$304}
}