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    <namePart>Rogge, Hans-Jürgen</namePart>
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    <edition>6. Aufl.</edition>
    <issuance>monographic</issuance>
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    <extent>427 S. : Ill., graph. Darst. 23 cm</extent>
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  <note type="statement of responsibility">von Hans-Jürgen Rogge</note>
  <note>Literaturangaben</note>
  <subject>
    <topic>Werbung</topic>
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  <subject>
    <topic>Lehrbuch</topic>
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  <classification authority="">Mm</classification>
  <identifier type="isbn">978-3-470-42516-0</identifier>
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