@book{54642,
	author = {Huth, Rupert and Pflaum, Dieter},
	title = {Einführung in die Werbelehre},
	publisher = {Kohlhammer},
	year = {2005},
	address = {Stuttgart},
	edition = {7., überarb. Aufl.},
	note = {Literaturverz. S. [378] - 383},
	url = {$uhttp://www.gbv.de/dms/hbz/toc/ht013119554.pdf$mDE-605$nBibl.ISILDE-605$qpdf/application$x2008-11-15$yInhaltsverzeichnis$304}
}