Gudykunst, William B. <br/><br/>
Bridging differences  effective intergroup communication 
William B. Gudykunst 
 - 4. ed. 
 - XVI, 425 S.  25 cm 
<br/><br/> Includes bibliographical references (p. 375-414) and index 
<br/><br/> "Bridging Differences is based on the assumption that the processes operating when we communicate with people from other groups are the same processes operating when we communicate with people from our own groups. Designed for students taking courses in Intercultural Communication or Intergroup Communication, Bridging Differences is also useful for many courses in Cultural Studies, Anthropology, Sociology, and Management."--BOOK JACKET. 
<br/><br/><label>ISBN: </label>0-7619-2936-3  106,19 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Interpersonale Kommunikation<br/>Gruppe<br/>Kommunikation<br/>Kulturkontakt<br/>Soziologie