TY - BOOK AU - Gudykunst,William B. TI - Bridging differences: effective intergroup communication SN - 0-7619-2936-3 PY - 2004/// CY - Thousand Oaks, Calif. PB - Sage Publ. KW - Interpersonale Kommunikation KW - Gruppe KW - Kommunikation KW - Kulturkontakt KW - Soziologie N1 - Includes bibliographical references (p. 375-414) and index N2 - "Bridging Differences is based on the assumption that the processes operating when we communicate with people from other groups are the same processes operating when we communicate with people from our own groups. Designed for students taking courses in Intercultural Communication or Intergroup Communication, Bridging Differences is also useful for many courses in Cultural Studies, Anthropology, Sociology, and Management."--BOOK JACKET ER -