<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00571nam#a2200193uc#4500</leader>
  <controlfield tag="001">0076056</controlfield>
  <controlfield tag="005">20260731222809.0</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">978-1-4221-4356-8</subfield>
    <subfield code="c">24,17</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">1-4221-4356-2</subfield>
  </datafield>
  <datafield tag="084" ind1=" " ind2=" ">
    <subfield code="a">Mk</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Sachs, Jonah</subfield>
    <subfield code="e">Verfasser</subfield>
    <subfield code="4">aut</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Winning the story wars</subfield>
    <subfield code="b">why those who tell - and live - the best stories will rule the future</subfield>
    <subfield code="c">Jonah Sachs</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
    <subfield code="a">Boston, Mass.</subfield>
    <subfield code="b">Harvard Business Review Press</subfield>
    <subfield code="c">2012</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">VIII, 264 S. : Ill.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">Kommunikation</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">Marketing</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">Erz&#xE4;hlen</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">Werbung</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">60805</subfield>
    <subfield code="d">60805</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">AWMBIB</subfield>
    <subfield code="b">AWMBIB</subfield>
    <subfield code="c">RAU23</subfield>
    <subfield code="d">2019-09-30</subfield>
    <subfield code="g">24.17</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">Mk 20.2 Sac</subfield>
    <subfield code="p">01164763</subfield>
    <subfield code="r">2026-07-31 22:44:45</subfield>
    <subfield code="w">2026-07-31</subfield>
    <subfield code="y">BUCH</subfield>
  </datafield>
</record>
