TY  - BOOK
AU  - Sachs,Jonah
TI  - Winning the story wars: why those who tell - and live - the best stories will rule the future
SN  - 978-1-4221-4356-8
PY  - 2012///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Kommunikation
KW  - Marketing
KW  - Erzählen
KW  - Werbung
ER  -