000 00571nam#a2200193uc#4500
001 0076056
005 20260731222809.0
020 _a978-1-4221-4356-8
_c24,17
020 _a1-4221-4356-2
084 _aMk
100 1 _aSachs, Jonah
_eVerfasser
_4aut
245 _aWinning the story wars
_bwhy those who tell - and live - the best stories will rule the future
_cJonah Sachs
264 1 _aBoston, Mass.
_bHarvard Business Review Press
_c2012
300 _aVIII, 264 S. : Ill.
650 4 _aKommunikation
650 4 _aMarketing
650 4 _aErzählen
650 4 _aWerbung
999 _c60805
_d60805